TikTok is introducing a updated setting that allows them to reduce the volume of AI-made content appearing in their feeds. This move comes as the company disclosed that it currently hosts in excess of 1 billion AI videos.
Testing and Rollout
The new functionality is undergoing trials over the coming weeks before a widespread launch. This advancement comes amid a rise in content created by AI, driven by new video-generation tools.
AI Content on Other Platforms
Recent reports that nearly 10% of the most rapidly expanding video streams on another major platform only show AI-generated videos. A significant portion of this content is classified as low-quality AI content, a label for poor-quality, bulk-generated content that is often absurd or surreal.
Our research shows that numerous viewers appreciate content made with AI tools, ranging from computer-generated images to science explainers, and we want to offer the community the power to see more or less of that, depending on their own choices,” commented a spokesperson.
AI on the Platform
The platform shared that there are now 1.3 billion videos on its service identified as artificially created. Collectively, in excess of 100 mn pieces of content are uploaded to the app every day, making clips made by AI a relatively small portion of its complete catalog.
User Control Features
Members will be able to limit or boost the amount of AI-generated videos they view by using the “manage topic” setting in the app and picking AI-made media. Other topics that currently be controlled under the setting cover politics, style, beauty, and choreography.
Content Labeling and Policies
Its policies mandate users to identify lifelike AI-generated content, and it bans dangerous fake videos of celebrities or emergencies. Any believable artificial content that is unmarked can be taken down under its terms of service.
Furthermore, the app will henceforth attach an artificially created tag to content made using its own AI tools, or detected by an collaborative effort for spotting artificial media. This measure is intended to stop users from attempting to circumvent the disclosure requirement.
Educational Initiatives
The platform is furthermore establishing a $2 million awareness program for professionals and organizations to produce informative material about using AI responsibly. This initiative will assist educational bodies focused on educating coding and technology.
Platform Protection
TikTok has supported its content review process, following debate over plans to cut jobs for hundreds of safety staff in the United Kingdom. It is expected to reduce hundreds of positions in its trust and safety team in its British office, with worker representatives and digital protection specialists raising concerns that staff are being displaced by AI moderation.
A company official stated that people-led review would continue to be important, but automated tools can safeguard staff by removing the most harmful content ahead of it gets reviewed by humans. The platform announced a significant reduction in shocking and graphic content reviewed by content reviewers over the last 12 months due to the use of its AI tools.
“We think that it’s essential to integrate people and machines to keep the platform safe,” the executive stated. “We’ll have humans as integral to the approach, but we further consider it’s extremely critical to limit contact with dangerous material as rapidly, which is the area in which a lot of the machine support is proving valuable work at speed.”
